The Conceptual Data Model or CDM is also known as Entity Relation Model or ERD.
Entities represents objects class (real or abstract), of the same flavor and that records will be stored as distinct values called Entity-type.
All the Entity-type must be described completly by their attributes, and at least one the entity attribute must act as an identifier to describe the occurs of the entity.
The identifier must be stable. It mustn't change during the Entity-type life.